5th ANNUAL FASHION WEEK EL PASEO
March 21 - 28, 2010

*For information and sponsorship opportunities contact:
Michael Mathews
Marketing Director
760-325-2333
michaelm@palmspringslife.com

Fashion Week 2010 Events


The fifth annual Fashion Week El Paseo will unfold in Palm Desert with a delectable new addition: Fashion Food & Wine. The venture will pair everyone’s favorite passions — seeing the best in fashion design and enjoying impeccably prepared food with ultra-premium champagnes as well as some of the world’s top varietals and vintages. Fashion Week El Paseo will unfold in the Big White Tent located at Larkspur and El Paseo.

Sunday, March 21 – 10 a.m. to 7 p.m.
El Paseo Fashion's Day Out! El Paseo stores are opening their doors to welcome guests with a day of fun and excitement. Participating stores will offer trunk shows, personal appearances, demonstrations, gift with purchase, wine and hors d’oeuvres, informal modeling and much more.

Start your adventure at the Big White Fashion Tent on Larkspur Lane, just off of El Paseo, and receive your El Paseo Passport. From 10 a.m. to 4 p.m., enter a minimum of five participating shops, restaurants, and other establishments on El Paseo and receive a sticker for your passport at each one.

End your day by going to our El Paseo Fashion Day Out! After Party from 4 p.m. to 7 p.m. Join us at the new location of J Russell! The Salon on the corner of El Paseo and Highway 111. Present your passport for admission, and you will automatically be entered to win fabulous prizes! Enjoy fine wine and food tastings to swinging sounds while you chat with your friends, meet new friends, and dance the dusk away.

El Paseo Fashion's Day Out! is for you, so have a great time!
For a complete listing of the events please CLICK HERE.

Monday, March 22 - $50
Runway Bar El Paseo Fashion Show featuring designs from 15 top El Paseo stores. A sellout each year, this show ranges from one-of-a-kind designs by local designers to name brands from around the world. Its narrative impresses as El Paseo’ sophistication comes to life as a dynamic, world-class fashion destination. 7:00 p.m.

Tuesday, March 23
ASID Project Runway has top ASID-member interior designers using materials from their trade — fabrics, tiles, and paints — to design innovative creations in high fashion. Inspiring and entertaining, the show brings home style to life. 7:00 p.m.

Wednesday, March 24 - $50
Fashion design from around the world converges on El Paseo for an evening of adventure. You will be guided to known centers of design — Paris, New York, London, Milan, and the emerging Bahamas, Africa, and California to discover the latest in well-known styles and hidden gems of emerging artistry. 7:00 p.m.

Thursday, March 25 - $50
Top graduating students of Fashion Institute of Design & Merchandising (FIDM) present their collections in the West Coast design juggernaut Debut 2010. If you want to stay a head of the curve and see what truly is next as interpreted by California’s premier design school, you want a front-row seat. All designers will be in attendance to provide a special chance to hear what inspired them. 7:00 p.m.

Friday, March 26 - $50
Men’s Night. Rugged, refined, sexy, and sophisticated men’s fashions take to the runway in one of the most spirited evenings of the week. Jamie Paul Holahan, director of design for Liz Claiborne Swimwear at Sirena, has been designing swimwear for more than 15 years. He has created collections for Tommy Bahama, Quiksilver, Nautica, Pac Sun, and other well-known brands. His dress shirts are adorned with flowers, dragons, and hearts and embellished with crosses, barbed wire, or something else out of the norm. 7:00 p.m.

Saturday, March 27 - $75
Designer of the Week Fashion Show on stage, featuring a couture fashion designer. Colleen Quen's magnificent couture designs will grace our runway Saturday night. Colleen selected by San Francisco Museum of Modern Art for its Muse Campaign celebrating its 75th anniversary and showcasing the emotional connections between people and art. Quen insists on working every piece in her collections by hand, using centuries-old techniques. “I’m really obsessed with the shape and how it complements the body,” she says, “but also with making it very unusual, trying to extract out a new form.” Couture at it's finest! 7:30 p.m.

Sunday, March 28 — 6-9 p.m.
Official Fashion Week El Paseo Closing Event - Join us for a sexy evening as we celebrate art, fashion, food & wine at Fashion Week El Paseo's closing party! Featuring the photo based works of Peter Gurnz and Ben Cope, and the architectural designs of Tuesday's ASID Runway Show, with cutting edge fashion presented by BoxEIGHT. Be among the first to preview Peter Gurnz' newest photo art book "we are all kids...NAKED + BEAUTIFUL" at Melissa Morgan Fine Art, 73040 El Paseo, Palm Desert. 760-341-1056

Fashion Food & Wine

Saturday, March 27 - $65
Fine Dining and Premium Wine Tasting. Featuring 10 celebrity chef demonstrations, 35 of the top fine dining restaurants from throughout Southern California, and more than 40 premium wine and champagne purveyors courtesy Young’s Market -The Estates Group. 11 a.m. to 4 p.m.

Sunday, March 28: - $55
Live Fire Grilling and Wine and Microbrewery Tasting - Featuring 10 celebrity chef demonstrations; 30 of the top grill, brick oven, and live fire restaurants throughout Southern California; and more than 25 wines and beers and lagers. Noon to 5 p.m.

In Store Events Calendar »»

We are offering a 50% discount to all students with a valid school ID card. Students will be requested to present their ID card at the time of admission.


CLICK HERE to see highlights from the 2009 event, which featured marquee designer Juan Carlos Obando, who unveiled his timeless and provocative collection at the Fashion Week El Paseo finale, and men’s night designer Jade Howe, a champion of the skinny jean who parlays his Southern California skate and surf sensibilities and sophisticated European influences into a style he describes as “cowboy punk meets English gentleman.”

CLICK HERE for Fashion Week El Paseo 2010 Sponsorship Information